Brand Survey

Brand/Company Name (If applicable)
Who are your main competitors?
What is the primary differentiator between you and your competitors?
How would you like clients, customers and prospects to perceive your company when they see your logo and other marketing materials?
Describe your company's internal culture or atmosphere in one sentence.
What is your work environment like?
Which brands (related or unrelated to your business) do you like and why?
Are there any colours you feel would strongly represent your brand or alternatively definitely don’t represent your brand?
If your company were an individual person, how would you describe them? Select all those that apply.
If your company were a car, what would it be?
What animal would represent your brand?
What other brands would be its friends?
What factors in your business environment do you need to overcome to succeed? Lack of awareness? Competitors? Tight budgets? Lack of a perceived need for your service? More advanced technologies?
What is the precise business objective that you would like your marketing program to achieve?

How does your brand’s image fall between these opposing characteristics (select as appropriate)?

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